SEO stands for Search Engine Optimization, and essentially refers to getting your site ranked on Google. There is a great deal of misunderstanding regarding this topic. Some think there is a magical or mysterious method to getting ranked. But the fundamentals of optimizing a site for search are well known. Google explains exactly what they look for.

I’ve positioned many sites in the top 3 listings of Google. It really depends on the nature of your keywords. If your top phrase is “great rock music”, forget it. If your phrase is something like “Tucson Reggae Band” or “Westchester clarinet player”, achieving a high ranking is not difficult.

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